Data-driven approach to acquire 20,000 active creators in 18 months
Our GTM strategy leverages the $105K growth allocation from our capital plan, combining performance-based partnerships with targeted social media acquisition to efficiently scale creator acquisition.
Our first strategic hire, allocated $30K from the Growth budget, will act as a "Human API"—managing creator onboarding and high-value partnerships.
Streamers receive unique affiliate links to share with their audience. Each successful signup via their link qualifies for payment.
Requirement: Once a user signs up, the system must successfully pull 3 clips from their Twitch or YouTube account.
Only when a user is designated as an active creator does the referring streamer receive the CPA payout.
Our B2B Relations Manager will develop strategic partnerships with advertisers, connecting them with our curated network of verified, high-reputation streamers who have earned Green Reputation Scores through proven collaboration history.
Advertisers gain exclusive access to streamers with Green Reputation Scores, ensuring they partner with creators who have demonstrated reliability, consistency, and successful collaboration outcomes.
We're targeting Reddit and TikTok as our primary acquisition channels, as these platforms have the highest concentration of active streamers and gaming communities.
Focused ads on specific game subreddits where streamers actively engage and seek collaboration opportunities.
Strategic hashtag targeting to reach streamers who create short-form content and are actively building their audience.